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Research papers

Where do you go to, my lovely?

The paper summarizes personal views about market research on its way from a multinational/ local data provider service towards representing a transnational business insights function.The various fields of current research activities (for a FMCG...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hans-Willi Schroiff, Joseph Borrell
September 22, 2002
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Citation

Schroiff and Borrell (2002a, September 22). Where do you go to, my lovely? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/where-do-you-go-to-my-lovely-